📝 Case Study: Transforming Angel’s Pizza with a Digital Ordering Ecosystem

📍 Overview

Angel’s Pizza, a fast-growing pizza chain in the Philippines, needed a unified digital solution to modernize its ordering process, streamline rider operations, and boost customer engagement.

Our team at Raldin Casidar Studio collaborated closely with their marketing and operations departments to design and develop a new website, rider dispatch system, and mobile ordering app — creating a seamless digital experience from kitchen to customer.

🎯 Objectives

  • Build a user-friendly online ordering website for desktop and mobile browsers

  • Develop a mobile app to offer loyalty rewards, location-based promos, and delivery tracking

  • Create a rider platform for dispatching, tracking, and managing delivery riders in real-time

  • Integrate all systems into a centralized backend for order management, reporting, and analytics

⚙️ Our Approach

1. Discovery & UX Research
We conducted user interviews, analyzed competitor platforms, and mapped customer journeys to identify pain points in the old ordering system.

2. Design & Prototyping
We designed a clean, mobile-first interface featuring a simplified checkout process, loyalty points tracker, and location-aware delivery scheduling.

3. Development

  • Built the website using WordPress and WooCommerce for content and eCommerce management

  • Developed the mobile app using Flutter for cross-platform support (Android and iOS)

  • Created the rider system as a web dashboard with live GPS tracking and automated delivery assignment

  • Integrated all platforms with a unified API and secure payment gateway

4. Testing & Launch
We ran closed beta tests across select branches, optimized performance for peak-hour loads, and rolled out a full launch with training for store staff and riders.

🚀 Results

  • 60% faster checkout process on the website

  • 3x increase in daily online orders within the first month

  • Real-time rider tracking reduced delivery delays by 45%

  • Mobile app reached 100k+ downloads in its first three months

  • Centralized analytics improved decision-making for marketing and logistics teams

📌 Key Features

  • Mobile-first ordering website

  • Loyalty and rewards system

  • Rider dispatch and tracking system

  • Real-time order status updates

  • Secure payment gateway integration

  • Admin dashboard with sales and delivery analytics

📍 Project Snapshot

Project Duration: 6 months
Team Members: 1 Project Manager, 2 UX/UI Designers, 3 Developers, 1 QA Tester
Technologies Used: WordPress, WooCommerce, Flutter, Firebase, Node.js, MongoDB